blink: the power of thinking without thinking
by malcolm gladwell (amazon) –
320 pages
Well.. i guess everyone has read this book by now.. i am reading it for the second time.. after a couple of years…. if you haven’t, do read it… its a short and very interesting read.
Summary: an attempt to note some of the interesting insights in this book…
what is blink?
- decisions made in the *blink* of an eye are as good as those made after a long thought process
- all of us possess this ability to make snap decisions.. and indeed all of us do make such decisions on a daily basis..
- “thin slicing” is taking decisions based on a very limited amount of information, and in a really short time… and the slices can be really thin.. as some examples in the book show..
- there is a time gap between “unconsciously taking a decision and acting on it”… and then “realizing what we are doing”
- though we are able to make such decisions, and they turn out to be good, we do not know how we make them..we can’t explain our actions… so there is a little bit of mystery over there
the dark side of blink
- however, this rapid cognition is not all good, there is a bad side to it.. it can sometimes lead us astray… the decisions we take in a blink do involve some rapid fire processing behind the scenes, that involves all our learning, observations over the years… a problem occurs when we bypass this processing while making a quick decision.. we get so influenced by some particular aspect of the problem at hand, that we ignore the processing altogether in the decision making.. gladwell calls this the “warren harding error”
- the warren harding error is the cause of our usual prejudices, preconceptions about things,… to know your unconscious better, try some of the IAT tests here.
what can we do about the dark side?
- though we don’t know much about our unconscious, we can surely try to influence it.. so if you have a stronger association between males and career as opposed to family, try thinking about some female CEOs and business leaders… your male-career association will be slightly reduced…
setting the stage for blink
- though decisions can be made in a blink, they do require a lot of groundwork… only after a doctor has seen hundreds of cases, can they make a snap decision about a new patient
- for effective snap decisions, it is crucial to have little but vital information about the problem at hand… an information overload causes the paralysis of analysis and reduces the quality of decisions significantly
The book is interesting/informative indeed, as with any of Gladwell’s books.
There have been a lot of critical reviews on amazon, and i agree with them in that the book gets too anecdotal.
3/5